In a Technological Entrepreneurship class I took in the Spring of 2022, my group and I proposed a business plan for an app that alerts people of climate activist events in areas near them. Climactivist takes the passion people have to make a difference about the growing climate crisis into their own hands, by enabling them to work in their local communities. This app will allow people to put pressure on nationwide and local business leaders within their local communities.    

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Our ideal target consumer is an individual that is interested in taking action against the growing climate crisis but doesn’t know where to begin. Using an interactive social platform is something this demographic is used to. Giving them the information and access to do something beneficial with their time spent on social media will create positive change and ensure the younger generations are aware of the current climate crisis. Any customers who are willing to take action against climate change and get involved, while also being an active member on the Climactivist app, are the customers we’re targeting. The app will add a social aspect and involve the consumer directly with the community they are in, instead of signing petitions for something that will never affect them.

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I designed 3 “sample” screens as an MVP to present to investors and demonstrate app intent. The app screens are intended to track event participation, check upcoming events near your location, and promote sustainable products.